My Digital Journey
First and foremost I am a marketeer. I enjoy writing about the things I learn from the every day and I also like tracking my digital journey from a career perspective, publishing any learnings from the world of PPC, SEO and lead gen.
If you’d like to find out more about my digital journey, browse the content below.
PPC, SEO and Digital analytics
Explore digital content
Things we learned from Google AI search – Change for advertisers
Google’s new AI search might mean a big change in the way advertisers and Ad agencies work with search.…
Keep reading
Google Ads search term research
Testing over 400,000 search terms to establish key trends in what drives conversions, high CTR and clicks in Google…
Keep reading
Understanding the digital landscape: My Digital Garden
Learn to grow your own seeds rather than waiting for someone to hand you flowers. Everything I do within…
Keep reading
How to write effective Google Ads copy
Engaging Ad copy which which speaks too and informs the user is very effective. It helps you to stand…
Keep reading
Creating digital content in 2025
Creating digital content requires the combination of many things. The primary factor should always be keeping your user in…
Keep reading
Landing pages for lead generation
Landing pages for lead generation aim to be a minimally invasive, less distracting single page web layout. They have…
Keep reading
The things we learned 